The Monument Advisory Story

The Monument Advisory Story

In 2014 with trust of the financial advice industry at an all time low and the Perth economy facing the end of the mining boom, the time was right to establish a business focused on removing financial uncertainty from the lives of its clients.

With a committed team of staff, leading external industry consultants to challenge us and a well developed network of trusted professionals, we bring a broad range of tools and a wealth of experience to improve the lives of our clients.

Monument Advisory Perth Financial Planning Business Retirement Specialists 1

The cornerstone of the advice that Monument Advisory provide, is the belief that no two client situations are to be treated the same. We fundamentally believe that the best financial advice can only be developed, when anchored to a true understanding of the outcomes clients are looking to achieve, for themselves and those closest to them.

As a source of financial truth for our clients, we focus our skills, experience, time and energies on removing financial uncertainty, worry and indecision from their lives, so that they can continually move forward. At the end of every working week we are consistently humbled by the varied client journeys we are privileged to be a part of.

Meet The Monument Advisory Team

“The best financial advice can only be developed, when anchored to a true understanding of the outcomes clients are looking to achieve for themselves and those closest to them.”

Monument Advisory Travis Martin Perth Financial Advisor | Business Consultant

Travis Martin

As a Director, Advisor and co-founder of Monument Advisory, Travis is responsible for the day to day management of client’s circumstance along with the operational process and direction of the firm.

With more than 14 years in the industry, Travis has seen firsthand the challenges successful business owners face throughout their journey and subsequent exit from a business. In fact, in all honest, his entire life has been based around family business. From growing up watching his Dad in his business, to helping run the financial side of the family business whilst studying at university. Travis has also spent a majority of his working life, working in family run businesses and has seen up-close the passion that drives small business owners, but also the struggles they have in reconciling the goals that the family has, with the opportunities and direction of the business. It’s why he loves working with owners of family businesses, as he sees a great opportunity to help them use their business to achieve the hopes and aspirations they have as a family.

Travis draws on his experience and his well-developed communication skills to remove uncertainty and indecision from the lives of clients of Monument Advisory and is valued for his holistic approach and ability to get you thinking about what’s really important to you.

Travis really enjoys the people he gets to meet and work with in his role. “I feel very honoured to be able to play a part in helping change someone’s financial life. I’ve met people who when they first see us, are very stressed and concerned about their financial situation. Through the work we’ve done together they are now much more optimistic about their financial future, and it is very satisfying to be able to have facilitated that change for people.”

With two young children, as much of Travis’ time as possible outside of work is spent with them. He enjoys anything outdoors with the family, including family camping trips, to picnics at the beach and taking them to the see the West Coast Eagles. One thing Travis loves to do, but doesn’t often get to given that he lives in Perth where there’s a significant lack of a key ingredient for this pastime, is to snowboard.

Monument Advisory Dieter Tode | Financial Planner | Business Retirement Strategist | Perth

Dieter Tode

As a Director and co-founder of Monument Advisory, Dieter is responsible for the day to day management of clients circumstances and the measured growth of the business.

Having worked within the financial services sector for over 13 years he has amassed a diverse range of experiences working with clients at different stages of life. He has developed a network of trusted professionals accessible to clients of Monument Advisory.

“There is nothing more satisfying than seeing the flow on effects to a clients demeanour and outlook once they have implemented plans that are focused on achieving the outcomes important to themselves and their family.”

When not ensuring the measured growth of Monument Advisory Dieter is a committed father, step father and husband. Throughout the year a substantial part of family time is spent at various soccer pitches throughout Perth, as both a supporter of his son’s team and also as manager of a talented group of junior players. During the summer months family time more frequently involves visits to beach and evening bbqs around the pool.

Rowan Stephens

Rowan joined the Monument Advisory team in January 2018 as Client Services Manager. He provides advisor support, producing accurate and compliant advice documents and strategy development. Rowan also manages enquiries and is responsible for ensuring quality and compliance of documents prepared.

He enjoys working with the team and the opportunity to expand his skills and continue to acquire valuable knowledge. Rowan finds finance engaging and he loves applying the knowledge he’s amassed to help others to reach their goals.

Rowan is in the final stages of a Bachelor of Commerce degree at Curtin University, a Double Major in Finance and Banking and he’s proud to have been named a Member of the Vice Chancellors List, a recognition for undergraduates who achieve results in the top 1% of their peer group. Prior to commencing with Monument Advisory, Rowan had worked in the insurance industry in the area of claims finance where he acquired data analysis skills which have proven valuable in his current role.

When he’s not busy supporting the Advisors at Monument Advisory, Rowan enjoys spending time at the gym, finding satisfaction in setting goals and having a set plan to reach them. He’s also Vice Captain of his Indoor Soccer team.

Rowan had wanted to be an Astronaut as a kid and now, he’s realised a part of this dream as he works to help others reach new heights.

Lyndsay Rushforth

Lyndsay joined the Monument Advisory team in July 2018 as an Associate Advisor. She works with clients to help maximise the probability of achieving their goals. To help work through this Lyndsay develops strategies and undertakes technical research to ensure those strategies recommended for Monument Advisory clients put them on the best possible path to achieve what is important to them.

Lyndsay enjoys getting to know clients and working with them to develop their own road map to achieving their goals.

Having worked in the financial planning industry for 7 years Lyndsay has had exposure to multiple advice strategies which has solidified her technical skills and has become the foundation to maximising a client’s financial situation.

When not working in her role she enjoys spending time with family and friends, travelling overseas and running in the different charity runs each year. Lyndsay was a competitive swimmer up until she was 17, spending 2 hours most days in the pool and she won champion girl in years 10,11 and 12 of high school at the school swim carnivals.

Keith Hockley

Keith is engaged by Monument Advisory to provide compliance assistance and oversight to the directors of Monument Advisory in their capacity as responsible managers of their Australian Financial Services License. With in excess of 16 years financial markets industry experience Keith provides the team with extensive commercial support services, resources, industry insight and know-how that is current and compliant.

Jim Stackpool

Drawing on 26 years of consulting exposure to leading advice firms Jim and his team at Certainty Advice Group are engaged to constantly challenge, question and critique the team at Monument Advisory.

“Travis (and the Monument Advisory team), I just wanted to thank you for being able to adjust to our individual situation of separate finances. Our low risk approach has probably held us back. Your ability to explain things simply and give us choice gave us so much confidence in the advice you have provided. We are excited about what the future holds, just wish we had seen a Financial Advisor years ago. Thank you again, and looking forward to continuing to work with you.”